The story behind the launch
Debuting in 2018, Versace Eros Flame was crafted by Olivier Pescheux as a deliberate departure from the youthful exuberance of the original Eros. The marketing narrative centers on mature passion and self-confidence, targeting men who are in touch with their emotions but still crave a bold, attention-grabbing scent. The campaign, featuring Gigi Hadid and Salomon Diaz, leveraged high-fashion visuals and classical art references to position Eros Flame as both modern and timeless. Commercially, it quickly became a staple in the designer segment, praised for its strong performance and versatility, yet sometimes critiqued for its synthetic edge and polarizing opening. Over the years, Eros Flame has maintained its relevance, especially among younger men seeking a signature scent that stands out in social settings. Its continued popularity is a testament to its successful blend of mass appeal and distinctive character.
The campaign, shot by Steven Meisel, reimagined Canova’s 'Eros and Psyche' sculpture, emphasizing passion and emotional depth.
Eros Flame was launched as a flanker to the massively popular Eros, aiming to capture a more mature, passionate audience while maintaining the house’s signature boldness. It diverged from the original’s minty-vanilla DNA, introducing a spicy, citrus-forward profile that quickly found its own following.
