The story behind the launch
Let's Settle This Argument Like Adults, In The Bedroom, Naked arrived during a moment when fig and lactonic (milky) accords were moving into mainstream niche awareness. Kilian framed the My Kind of Love collection with audacity — names that read like flirtatious notes and compositions that focused on instantly recognizable ingredients. The strategy worked commercially: the fragrances were shoppable, Instagram-friendly, and easier to wear than some of the house’s more baroque releases. Critically, the perfume carved a small but devoted following among fig lovers and collectors who praised its creamy fig-milk heart and soft, powdery drydown. Over time the title of the fragrance generated as much commentary as the juice, and conversations about availability, limited editions, and discontinuation cycles have kept the scent visible long after initial launch windows. In market terms, it sits as a mid-priced niche offering — aspirational but within reach for enthusiasts — and today functions both as a wearable fig gourmand and a sought-after collectible whenever stock becomes thin.
Positioned with tongue-in-cheek names and accessible formulations to attract younger buyers interested in approachable niche scents.
Launched as part of Kilian’s 2018 My Kind of Love series, 'Adults' was positioned as a playful yet sophisticated take on intimacy-themed fragrances. The line aimed to reach a somewhat younger audience than some of Kilian’s own more opulent releases; packaging and messaging leaned younger, more conversational, and intentionally eye-catching. Within the Kilian catalog it sits closer to the softer gourmand/fig side than to the brand’s darker boozy or incense-led offerings.