The story behind the launch
I Don't Need A Prince By My Side To Be A Princess debuted in 2018 under the My Kind of Love umbrella and quickly became one of the collection’s most discussed releases. Rather than rely on dense caramel or chocolate, the formula leans on an airy marshmallow and vanilla base tempered by green tea and ginger in the opening — a combination that reviewers described as 'matcha marshmallow' or 'tea with dessert.' Kilian Hennessy framed the scent as a cheeky, girl‑power gourmand; that identity paid off with younger buyers who liked the name’s irreverence plus the approachable sweetness. Over time the house issued limited editions and slight reformulations (for example the Rose de Mai and later 'Princess' variants credited to Honorine Blanc), which generated conversation about which bottle was 'the original' and whether maceration or bottle shape affected the scent. Commercially, the fragrance helped the My Kind of Love line carve a niche in influencer circles and perfumista rotations: it’s priced below Kilian’s de luxe mainline but above mass gourmand competitors, giving it prestige cachet while remaining relatively accessible. That mix of novelty and gourmand comfort explains why it remains talked about in 2026.
Positioned as an approachable gourmand with a confident, feminine‑empowering name; distributed through selective prestige retail with social influencer visibility.
By Kilian launched the My Kind of Love collection in 2018 as a more accessible, concept‑driven flank to the brand’s mainline artisanal offerings. The collection leaned into single, easily graspable gourmand concepts tied to youthful moments — sugar treats, cocktails, and playful indulgence — at price points and retail channels (including Sephora) that expand exposure to a younger demographic. I Don't Need A Prince became notable because it paired a sugary marshmallow vanilla base with matcha/green tea and a ginger bite, a combination that differentiated it from the heavy caramel gourmands dominant in the market. Since release it spawned fan communities, refill demand, and a few limited variations, which kept it culturally relevant among scent‑obsessed buyers and influencers.
