The story behind the launch
Released in 2015 as part of Bond No.9’s Dubai series, Dubai Emerald arrived with a bottle dressed in green and gold ornamentation and the house’s characteristic heavy glass. Bond No.9 framed the trio as New York’s dialogue with the Gulf’s perfume heritage — modern, opulent and unapologetically bold. The perfume’s composition leans into saffron, hyssop and rose tempered by gurjan (gurjum) balsam and a leather‑patchouli base; that structure clearly signals a product designed to perform in cool‑weather, formal contexts. Commercially, the fragrance sits as a collectible option within Bond No.9’s catalog rather than an everyday designer release, which is reflected in the suggested retail and boutique pricing observed across markets. Retailers have carried both standard 100ml bottles and limited Swarovski‑adorned editions, keeping the scent visible in duty‑free and specialty stores since launch. The market reception has been mixed: a passionate cohort praises the originality and performance, while another segment criticizes the price relative to perceived novelty.
Positioned as a premium niche release emphasizing luxury presentation and strong performance.
Bond No.9 launched the Dubai collection as a trio of jewel‑toned exclusives aimed at the luxury market; Dubai Emerald sits on the heavier, leather‑and‑resin side of that family and has been promoted as an opulent ode to Gulf‑style oriental fragrances. The release targeted collectors and well‑heeled shoppers who prize showy presentation and statement performance, which explains price positioning and the frequent placement in luxury department stores and niche boutiques.