The story behind the launch
Havana Aramis debuted in 1994, capturing the essence of masculine sophistication with its oriental spicy and tobacco-forward composition. Created by Nathalie Feisthauer and Xavier Renard, it was designed to appeal to men seeking a mature, authoritative scent. Over the years, Havana has maintained its reputation as a refined and classic fragrance, often compared to other tobacco-centric scents but distinguished by its dry, realistic tobacco note without added sweetness. Though discontinued, its impact endures among collectors and aficionados who value its bold character and vintage charm.
Positioned as a mature, confident scent for men who appreciate classic, bold fragrances.
Havana was launched in the mid-90s during a period favoring bold, masculine scents. Its tobacco and spicy profile set it apart from lighter contemporaries and it has since become a cult classic. Despite discontinuation, it retains a loyal following and is often cited as a benchmark for tobacco fragrances.