Ouai, founded by celebrity hairstylist Jen Atkin, has become a prominent name in the beauty industry. Known for its innovative approach to haircare and fragrance, Ouai continues to captivate with its unique scent offerings.
Ouai was established in 2016 by Jen Atkin, a renowned celebrity hairstylist. Originally focused on haircare, the brand quickly expanded into the fragrance market, offering scents inspired by its popular hair products. Acquired by Procter & Gamble in 2021, Ouai remains committed to innovation while staying true to its founder's vision.
Founded
2016
Los Angeles, USA
Founder
Jen Atkin
Ouai's fragrance line features scents that are both sophisticated and approachable. Notable releases include Melrose Place, a floral fragrance with notes of rose and lychee, and North Bondi, which captures the essence of the iconic Australian beach with citrus and floral notes. These scents reflect Ouai's commitment to creating memorable and wearable fragrances.
Melrose Place
Melrose Place is a floral fragrance with notes of rose, lychee, and white musk, embodying elegance and sophistication.
North Bondi
Inspired by the iconic Australian beach, North Bondi combines citrus and floral notes for a refreshing and vibrant scent.
Rue St. Honoré
This scent offers a sophisticated blend of citrus fruits, apricot, and musk, inspired by a favorite street in Paris.
Ouai's fragrances are known for their fresh and floral compositions, often incorporating citrus and musky undertones. This olfactive style reflects the brand's dedication to creating scents that are both modern and timeless.
Signature Profile — out of 10
House Character
Ouai's creative philosophy centers on blending luxury with accessibility, offering high-quality fragrances that are both innovative and relatable.
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Ouai's fragrances capture the essence of modern luxury with their inspired scent profiles. Explore HumanSafe™-verified Ouai-inspired fragrances that embody this spirit.
Explore the Ouai collection →Ouai was founded by celebrity hairstylist Jen Atkin in 2016. Known for her work with high-profile clients, Atkin launched the brand to offer high-quality haircare and fragrances.
Ouai initially entered the fragrance market with a limited-edition set of rollerball fragrances. The brand later expanded its offerings with full-sized perfumes.
Ouai's fragrances are inspired by the brand's popular haircare products and the founder's experiences in iconic locations around the world.
Popular Ouai fragrances include Melrose Place, North Bondi, and Rue St. Honoré, each offering unique scent profiles that reflect the brand's modern aesthetic.
Ouai expanded from haircare into fragrances, leveraging its brand recognition and innovative approach to create a line of perfumes that resonate with its audience.
Ouai fragrances are characterized by fresh, floral compositions with citrus and musky undertones, offering a modern and approachable scent experience.
Ouai was acquired by Procter & Gamble in 2021. The acquisition aimed to expand Ouai's reach while maintaining its original vision and innovative spirit.
Ouai fragrances stand out for their blend of luxury and accessibility, offering sophisticated scents that are both modern and timeless.
Ouai is based in Los Angeles, California, where it was founded by Jen Atkin in 2016.
Ouai's philosophy is to create high-quality, luxurious products that are accessible and relatable, blending innovation with everyday usability.
Since its founding, Ouai has grown from a haircare brand to include a successful fragrance line, expanding its presence in the beauty industry.
Melrose Place features key notes of rose, lychee, and white musk, creating a floral and sophisticated scent profile.
